Daisy Baby Shop is a UK specialist in baby products, babywearing and parenting essentials, with roots going back to 2009, when founders Mike and Zoe began selling Mei Tai baby slings after using Palm and Pond slings with their own children. Originally trading as UK Slings, the business changed its name to Daisy Baby Shop in early 2012 as it expanded into a wider range of baby accessories. Today, the Yeovil-based retailer stocks more than 1,300 products across categories including baby carriers, feeding, bathtime, bedtime, newborn essentials, car seats, baby safety, toys and toilet training.
The range includes baby slings and carriers, travel systems, pushchairs, car seats, changing bags, sleeping bags, swaddles, baby monitors, feeding accessories, teething products, bath toys and baby gift sets, with brands such as Haakaa, Ickle Bubba, Miracle Blanket and Sleepytot. Daisy Baby Shop also provides product advice and customer support, reflecting its origins in babywearing and attachment-parenting products. With its broad practical range, the retailer is particularly relevant to searches for baby carriers, newborn essentials, feeding products, nursery accessories, baby gifts and parenting supplies in the UK.